HOME      REGISTER      AGENDA      SPONSORS      HOTEL + TRAVEL     

 

Attending this conference earns you one B108 credit toward your NTCA certificate. 
Learn more about NTCA certificate programs.

 

Points of Ingenuity

Tailored to meet the needs of all levels of telco marketers, the conference divides into three tracks to pinpoint your target area.

Think Tank
Get your creative juices flowing. Discover innovative approaches toward marketing, sales and customer experience.

 

Master Mind
Dig deep. Develop a strategy for revenue growth and to build and maintain telco marketing and sales programs.

 

Nitty-Gritty
Roll up your sleeves and put your plan into place. Bring marketing and sales plans to life.

 

AGENDA

SUNDAY, MAY 3

10:00 a.m.–5:00 p.m.
CONFERENCE CENTRAL
Make your first stop Conference Central to pick up your conference badge and get general information. 

1:30 p.m.–5:00 p.m.
Preconference Seminar Creating Personas that Count: The Customer Experience Transformation Process
Spend quality time with your peers while exploring who is buying from your company and why. Examine various ways to think about customer personas and why understanding their mindset is important. This deep dive into the customer experience transformation process teaches your organization how to work in a new way putting the customer and front-line employees at the center of everything you do.

Through a variety of activities, you’ll get hands-on learning about:

  • Using personas to transform the way you think about prospective customers.
  • Transforming your customer experience process.
  • Choosing the right personas and mindset — Who would you choose?
  • Evaluating your current situation.
  • Executing your customized plan.

*Additional fee required to attend workshop

5:15 p.m.–6:00 p.m.
First-Time Attendee Orientation
Welcome first-time attendees. Each year, nearly 300 marketing, sales and PR professionals gather to teach, learn, network and laugh. The conference will help you:

  • Learn new skills and gain new information and perspectives.
  • Form new relationships with others in the field.
  • Build or maintain existing relationships.
  • Understand current research and trends.
MONDAY, MAY 4

7:30 a.m.–5:00 p.m.
CONFERENCE CENTRAL
Make your first stop Conference Central to pick up your conference badge and get general information.

7:45–8:30 a.m.
Continental Breakfast

8:00 a.m.–10:30 a.m.
OPENING GENERAL SESSION

Innovative Influence
Garrison Wynn, Speaker, Bestselling Author, and All-Around Fun Guy
Hear what the most influential sales, marketing and PR professionals do differently. Innovation and relationship building fuels this research-driven, highly entertaining session that shows the dos and extremely big don'ts that create the success of the most influential business developers.

 

Level Up! Web Analytics, Social Media, and Your Digital Marketing
Steve Butcher, Co-Founder, VickeryHill
Stop guessing at what your website visitors are doing and start improving your web presence and social media content to drive pertinent traffic toward meeting your goals.


Sharing Your Story—Creating A Messaging Mechanism 

Andy Alexander, Visiting professional, E.W. Scripps School of Journalism, and former ombudsman for the Washington Post
Beverly Jones, Principal, Clearways Consulting

Many rural areas have witnessed a disappearance of media outlets, publications and chambers that once helped bolster your message. In the absence of media, learn how your company can take small steps to create your own effective messaging mechanism. Discover practical approaches that have been proven successful by your peers in rural markets.

 

10:45 –11:45 a.m.
Peer-to-Peer Roundtables
This is a unique opportunity to meet your peers, exchange valuable advice and make new connections. Join one of three roundtable discussions—assigned by company size—so you can share ideas directly with the people who can most relate to your situation.

11:45 a.m.–1:15 p.m.
Marketing eXcellence Awards Ceremony Luncheon


Join us in celebrating the best of the industry and the creative talents of your peers. The Marketing eXcellence Awards showcases the strategic and creative prowess of rural broadband companies; recognizing work in the following categories: marketing, branding, public relations, sales, publications, website and broadcast advertising.

 

1:15 p.m.–2:00 p.m.
CONCURRENT SESSIONS (do not repeat)



Reaping the Rewards of Customer Tech Training
One of the best ways to sell is through training, especially when it comes to technology. Once customers really understand what you are selling, they start buying. Discover new ways of educating customers in the technology of today even those services that they can’t touch and feel.



Use Your Data, Prove Your Worth
We all collect lots of data points across our networks, but how do you put it all together to make sense of it? Learn how to take some of the most basic measurements and turn them into meaningful reports to share your success and demonstrate the value of your work.



How Many Words Are Your Pictures Worth?
There’s an art to using the right images to tell your story. Visual media is often the most effective way to get your message out, but determining the best avenue is difficult, especially with so many options. Uncover creative ways to tell stories through photos, videos and imagery, even those you might capture yourself.

2:15 p.m.–3:00 p.m.
CONCURRENT SESSIONS



Launching a Successful Community App
Who needs another app on their phone? Your subscribers! Community apps are a proven platform that can help to make sure your company gets the community the cred it deserves. Learn how others have created successful community apps or built on existing platforms—and what draws in users.



Upgrading Subscriber Service Plans
Fast or slow internet? That’s how many subscribers see their choices, but what if we put them all in the fast lane? Telcos across the country are working to upgrade customers to higher tiers of service. Hear how they are successfully planning, setting goals and upgrading large percentages of subscribers.



Way More Than 20 Ideas for 2020
Put on your seatbelts. This one will be fun as we see how many awesome, practical marketing ideas we can cover. Using an “ignite” format, each presenter will have 20 slides that auto advance every 15 seconds—leading to an ideal way to discover 20 awesome and practical ideas from each presenter.

3:15 p.m.–4:00 p.m.
Concurrent Sessions (repeat) 

4:00 p.m.–5:30 p.m.
Welcome Reception + Solution Provider Showcase

TUESDAY, MAY 5

7:45 a.m.–8:30 a.m.
Continental Breakfast

8:30 a.m.–4:00 p.m.
CONFERENCE CENTRAL

8:30 a.m.–9:15 a.m.
CONCURRENT SESSIONS
 



Multi-Generational Marketing and Selling
One size does not fill all when it comes to marketing. Selling across generations can be a challenge when you’ve got a small budget and broad audience. Learn a variety of marketing tactics and develop winning sales strategies for multiple generations.



The New Rules of Reputation Management: How to Survive the Cancel Culture
As more and more consumers are finding new ways for their grievances to be heard, the same rules of media response for brands no longer apply. This session will help you understand this trend and how to navigate the power of public opinion. Hear successful practices for managing hot-button issues in today’s sensitive communications environment.



The Small Business Persona
2020 is a great year to turn our attention to business customers and better serve their needs. Small businesses play a vital and connecting role in the communities that we serve. Industry execs will share thoughts on how a better understanding of the persona of the small business owner can lead to improved customer experience, increased market penetration, and set us up for future smart community opportunities.

9:30 a.m.–10:15 a.m.
CONCURRENT SESSIONS (repeat)

10:30 a.m.–12:00 p.m.
Curbside Consultations
Pull up a chair for intimate and informal conversations about relevant issues for marketing professionals. Five topics will be crowd-sourced by attendees days before the conference to bring you the most top-of-mind issues for discussion. Every 30 minutes attendees are encouraged to rotate rooms providing the opportunity to engage in four networking experiences with your peers on the topics critical to you.

Noon–1:00 p.m.
LUNCH ON YOUR OWN

1:00-1:45 p.m.
CONCURRENT SESSION



What Every Marketer Should Know About Generating Leads
There is an art to lead generation, especially in today’s landscape that doesn’t look at all like the sales environment of just a few years ago. Learn how marketing automation is being used by companies of all sizes in many industries, and why it’s so important to understand new ways of prospecting.



New Partners in Broadband: Real Estate Agents and Developers
An ongoing study by Oklahoma State University shows a direct link between real estate purchases and broadband availability. A rural real estate agent will share findings from the OSU study, and uncover ways to turn this research into opportunities for your company. Identify the ways you can best work with agents, developers and rural communities to enhance your marketing efforts.



Sales Fundamentals for a New Decade
Like many business practices, sales models have been turned upside down in the past few years. Gain a better understanding of the basics of today’s sales environment and learn how to put your best sales foot forward in the new decade.

2:00 p.m.–2:45 p.m.
CONCURRENT SESSION (repeat)

3:00–4:00 p.m.
CLOSING GENERAL SESSION

2020—What Customers Want Now
Think you know what your customers want? Are your customers really swayed by all the buzzwords and tech jargon? The real answers might surprise you. Dig into an in-depth analysis of real responses from your rural customers and see what they are really looking for.

2030—Your Customer Base in the Next Decade
We certainly don’t expect things to stay the same, but the pace of change continues to quicken. With some good intuition backed up by good data, discover who you’ll be serving ten years from now and what they might be seeking. Hear about the demographic consumer trends impacting rural communities and small towns.