HOME         AGENDA      SPEAKERS      SPONSORS      ATTENDEE GUIDE

 

Attending this conference earns you one B108 credit toward your NTCA certificate. 
Learn more about NTCA certificate programs.

AGENDA 

Attendees are encouraged to login 10 minutes prior to the start of the conference.

Times listed in the agenda are Eastern time.

MONDAY, JUNE 1

2:00 p.m.–4:00 p.m.
PRECONFERENCE SEMINAR*

Creating Personas That Count: The Customer Experience Transformation Process
Kate Kompelien, Director, Customer Experience Solutions, Avtex
Spend screen time with your peers while exploring who is buying from your company and why. Examine various ways to think about customer personas and why understanding their mindset is important. You will dive a bit deeper into understanding your persona’s journey and end with an exercise around the importance of warmth and competency.
 

Through a variety of activities, you’ll get hands-on learning about:

  • Using personas to transform the way you think about prospective customers.
  • Transforming your customer experience process.
  • Choosing the right personas and mindset — Who would you choose?
  • Evaluating your current situation.

*Additional fee required to attend workshop

TUESDAY, JUNE 2

3:00 p.m.–4:00 p.m.
VIRTUAL CONFERENCE ORIENTATION
Kick off your virtual experience with this opportunity to explore the space prior to the meeting beginning on Wednesday. Follow the Attendee Orientation Guide to navigate through the conference spaces, build your profile, chat with exhibitors and fellow attendees, and earn achievement badges for a prize drawing.

WEDNESDAY, JUNE 3

9:30 a.m.–10:00 a.m.
Early Access and Solutions eXchange Open House
Start your morning by saying "hello" to your fellow attendees via chat in the Connection Corner and connect with exhibitors to find the latest products and services to help you achieve your marketing goals.

10:00 a.m.–10:10 a.m.
OPENING REMARKS
Laura Withers, Vice President, Strategic Communications, NTCA

10:10 a.m.–10:45 a.m.
OPENING GENERAL SESSION

Innovative Influence
Garrison Wynn, Speaker, Bestselling Author, and All-Around Fun Guy
Hear what the most influential sales, marketing and PR professionals do differently. Innovation and relationship building fuels this research-driven, highly entertaining session that shows the dos and extremely big don'ts that create the success of the most influential business developers.

 

10:45 a.m.–11:15 a.m.
Marketing and Selling in a Post-Pandemic Environment
Molly McPherson, Communications Coach
One thing that the first half of 2020 has taught us is that it’s time to reexamine strategies for communications in uncertain times. Explore the new marketing, sales and communications reality that we’ve all been thrust into.

11:15 a.m.–Noon
Level Up! Web Analytics, Social Media, and Your Digital Marketing
Steve Butcher, Co-Founder, VickeryHill
Stop guessing at what your website visitors are doing and start improving your web presence and social media content to drive pertinent traffic toward meeting your goals.

Noon–1:30 p.m. 
Solutions eXchange and Connection Corner Break
Chat with fellow attendees via the Connection Corner, work on your achievement badges, connect with solutions providers to find the latest products and services to help you achieve your marketing goals—and don't forget to stretch your legs!

Noon
Marketing eXcellence Awards 
More information coming soon.

 

 

 

 

1:30 p.m.–2:15 p.m.
Peers, Pressures and Upgrading Subscriber Plans  
A Panel of Industry Marketers 
How are your peers coping in a new untested environment? Many telcos were actively upgrading subscriber service plans prior to Covid-19. Learn what your peers are doing now and how you might proceed in the coming months. There has never been a better time to demonstrate the benefits of higher tiers of service.

2:15 p.m.–3:00 p.m.
How to Train for Sales 
Kyle Pottinger, Vice President Ticket Sales and Service, Phoenix Suns
Cassidy Hjelmstad, Director of Corporate Communications, SRT

Michael Jordan once said, “You must expect great things of yourself before you can do them”—a mantra familiar to anyone in sales. Learn how an NBA franchise with the seventh-best all-time winning percentage trains its sales staff, employs analytics to grow revenues and charms VIP customers, all while keeping employees energized through the wins and losses. 

3:00 p.m.–4:00 p.m.
Peer-to-Peer Roundtables
Enter the chat room (moderated by one of your peers) specific to your company size — small, medium or large — and share your ideas or solutions on marketing strategies, product plans or communication tools.

4:15 p.m. – 5:15 p.m.
Virtual Happy Hour 
Grab a drink and a snack. Join your peers for an informal discussion led by the NTCA Marketing Committee.

THURSDAY, JUNE 4

9:30 a.m. – 10:00 a.m.
Solutions eXchange
Chat with fellow attendees and connect with exhibitors to find the latest products and services to help you achieve your marketing goals.

10:00 a.m.–10:45 a.m.
The New Rules of Reputation Management: How to Survive the Cancel Culture
Molly McPherson, Communications Coach
As more and more consumers are finding new ways for their grievances to be heard, the same rules of media response for brands no longer apply. This session will help you understand this trend and how to navigate the power of public opinion. Hear successful practices for managing hot-button issues in today’s sensitive communications environment.

10:45 a.m.–11:15 a.m.
Multi-Generational Marketing and Selling
Angie Hendershot, Professor of the Practice, The William Allen White School of Journalism and Mass Communications, University of Kansas
One size does not fill all when it comes to marketing. Selling across generations can be a challenge when you’ve got a small budget and broad audience. Learn a variety of marketing tactics and develop winning sales strategies for multiple generations.

11:15 a.m.–Noon
Trademark & Copyright for Marketers: Essentials You Need to Know
Pete Bromaghim, Partner, Womble Bond Dickinson 
As you are building your “brand,” it is essential to understand the legal foundations to make that brand and your related content both strong and protected. We’ll cover trademark and copyright basics tailored for you and highlight best practices in creation, proper use, ownership and enforcement.

Noon – 1:00 p.m.
Solutions eXchange and Connection Corner Break
Chat with fellow attendees via the Connection Corner, work on your achievement badges, connect with solutions providers to find the latest products and services to help you achieve your marketing goals—and don't forget to stretch your legs!

1:00 p.m.–1:45 p.m.
The Small Business Persona
Catherine Sugarbroad, Consultant/Speaker
Andy Isackson, Director of Member Operations, CTC

We’ve barely scratched the surface of 2020 and what a first quarter we’ve had. Obviously, a great time to turn our attention to business customers to figure out how to better serve their needs. Small businesses play a vital and connecting role in the communities that we serve. Industry executives will share thoughts on how a better understanding of the persona of the small business owner can lead to improved customer experience and increased market penetration.

1:45 p.m.–2:30 p.m.
What Customers Really Want in 2020 (and Who Will You Sell to?)
Timothy Owens, President, Cronin Communications
Now that we’ve had a taste of 2020, how are you going to respond to a changed world? The past month has given you plenty of time to think what your customers want. It’s obvious that customers aren’t swayed by buzzwords and tech jargon. They just want it to work. Dig in to an in-depth analysis of real responses from your rural customers and see what’s driving their decision-making.

2:30 p.m.–3:30 p.m.
Curbside Consultations
Six topics will be crowdsourced by attendees before the conference to bring you the most top-of-mind issues for discussion. Every 30 minutes attendees are encouraged to rotate chat rooms providing the opportunity to engage in networking experiences with your peers on the topics critical to you.